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Ads Direct
Having launched the Limited Company in March 2006, Ads Direct Campaign Director Dave Grieves is as passionate about North East England as they come. Ads Direct are a specialist Outdoor Media Agency offering Livery Lorries to Ad Vans, from Taxi Cab Livery to Bus Shelter Posters, from Washroom Posters to Building Banner Wraps.
Why did they get involved in the campaign?
Dave says: “The award winning TV advert and successful on-going campaign made it a must for ourselves to get involved in some shape or form; you really don't have to go to far before you spot the North East England logo or strapline on banners in company receptions, on taxi cabs or emblazoned across someone’s business card.”
What are they passionate about?
Ads Direct are using the 'Passionate about posters' logo on their website, as well as offering a fabulous 10% discount to clients using the North East England branding. Dave adds: “after hearing about Kaffecinos ‘Passionate about Coffee’ involvement, we decided we were ‘Passionate about Posters’! This logo appears on our website and new range of stationery. We also decided to incorporate the North East England branding at the foot of all of our 48-sheet posters and offer a 10% discount to customers taking up this opportunity. Incorporating the logos really helps to promote the region to our clients nationally and internationally. We are so passionate about posters I even used them at my wedding in August 2006!”
How has the campaign benefited them?
Following Ads Direct’s Livery Lorry campaign for Rehab UK at the Great North Run, Gemma Armstrong, Rehab UK's Business Manager added the discounted banner featuring 'Passionate about rehabilitation – North East England' made their decision to use Ads Direct much easier, and was a great way to show her passion for the region.
Why should others get involved in the campaign?
Dave goes on to say: “I am so proud to be from North East England and we have countless of reasons to be excited about the future. Getting involved with the campaign brings all of the business community together in one common cause, to proclaim to those who live outside this area to come here and experience what a special place this is."
For more information please visit www.adsdirect.org.uk.
What are you passionate about? Tell the Regional Image team what you're doing with the regional branding by emailing northeastengland@onenortheast.co.uk.
